NDLI: Socioeconomic variation in recall and perceived effectiveness of campaign advertisements to promote smoking cessation.

Content Provider	World Health Organization (WHO)-Global Index Medicus
Author	Niederdeppe, Jeff Farrelly, Matthew C. Nonnemaker, James Davis, Kevin C. Wagner, Lauren
Spatial Coverage	New York
Description	Country affiliation: United States Author Affiliation: Niederdeppe J ( Cornell University, 328 Kennedy Hall, Ithaca, NY 14853, USA. jdn56@cornell.edu)
Abstract	There are large disparities in cigarette smoking rates by socioeconomic status (SES) in many countries. There is mixed evidence about the relative effectiveness of smoking cessation media campaigns in promoting quitting between lower and higher SES populations, and studies suggest that some types of ad content may have differential effects by SES. We analyzed data from five waves of the New York Media Tracking Survey Online (MTSO), a web survey involving over 7000 adult smokers conducted between 2007 and 2009, to assess SES variation in response to smoking cessation ads. Smokers with low levels of education and income less often recalled ads focused on how to quit, and perceived them as less effective, than ads using graphic imagery or personal testimonials to convey why to quit. Contrary to predictions offered by the Stages of Change Model, we found no evidence that variation in readiness to quit smoking explained patterns of response by education. Results offer guidance for theorists and campaign planners in developing campaigns that are likely to promote cessation among less educated populations.
File Format	HTM / HTML
ISSN	02779536
e-ISSN	18735347
Journal	Social Science & Medicine
Issue Number	5
Volume Number	72
Language	English
Publisher	Elsevier
Publisher Date	2011-03-01
Publisher Place	Great Britain (UK)
Access Restriction	Open
Subject Keyword	Discipline Medicine Advertising As Topic Attitude To Health Health Promotion Mental Recall Smoking Cessation Social Class Educational Status Health Status Disparities Statistics & Numerical Data Smoking Prevention & Control Research Support, Non-u.s. Gov't
Content Type	Text
Resource Type	Article
Subject	Medicine Health (social science) History and Philosophy of Science

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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Perceived effectiveness of cessation advertisements: the importance of audience reactions and practical implications for media campaign planning.

Effect of the first federally funded US antismoking national media campaign.

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Socioeconomic variation in recall and perceived effectiveness of campaign advertisements to promote smoking cessation.

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