NDLI: Stakeholder salience and CSR in Indian context

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Kaushik Basu: Understanding the economic principles of policymaking in India : An economist in the real world: the art of policymaking in India, MIT Press, October 2015, 256 pp

DECISION : Volume 43, Issue 3, September 2016

DECISION : Volume 43, Issue 2, June 2016

DECISION : Volume 43, Issue 1, March 2016

DECISION : Volume 42

DECISION : Volume 41

DECISION : Volume 40

Stakeholder salience and CSR in Indian context

Content Provider	Springer Nature Link
Author	Dyaram, Lata Rajagopal, Vardhini Ganuthula, Venkat Ram Reddy
Copyright Year	2016
Abstract	We examine stakeholder management by studying the relationship between antecedents and outcomes of stakeholder salience in Indian IT industry. A mixed methodology integrating qualitative and quantitative approaches was adopted. Two potential antecedents of stakeholder salience were identified, namely, stakeholder integration and top management support. The consequent outcome was Corporate Social Responsibility (CSR) toward stakeholders. Data were collected from 67 organizations through a survey questionnaire. The conceptual framework was tested across six prominent primary stakeholders: investors, customers, employees, suppliers, environment and community. Data were analyzed using partial least squares technique. The influence of stakeholder integration on salience of stakeholders was found to be significant in the case of investors, customers, employees and suppliers. However, the influence of top management support toward determining stakeholder salience was only evident in regard to key stakeholder groups. Further, salience of all the stakeholder groups was found to considerably enhance the potential CSR activities toward them. Top management support was identified as a potential antecedent of sa
Starting Page	351
Ending Page	363
Page Count	13
File Format	PDF
ISSN	03040941
Journal	DECISION
Volume Number	43
Issue Number	4
e-ISSN	21971722
Language	English
Publisher	Springer India
Publisher Date	2016-06-27
Publisher Institution	Indian Institute of Management Calcutta
Publisher Place	New Delhi
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	CSR Salience Management Stakeholder management Stakeholder integration
Content Type	Text
Resource Type	Article

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