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A multilevel latent class analysis of the purchasing channels among European consumers

Content Provider	Springer Nature Link
Author	Dal Bianco, Chiara Paccagnella, Omar Varriale, Roberta
Copyright Year	2016
Abstract	This work aims at investigating similarities and differences in the ways of purchasing goods and services by European citizens—in particular the consumer behaviour on the preferred purchasing channels among web, phone, mail and sales representatives—by exploiting data collected through the Eurobarometer 69.1 survey in 2008. To this aim, we adopt a multilevel latent class solution, which allows to simultaneously cluster individuals and countries. The overall result is that most countries can be grouped in classes that follow a geographical division, while European citizens can be divided in classes with some specific profiles: a large proportion of consumers have not confidence with alternative purchasing channels yet, particularly among older respondents; most consumers still prefer to buy from sellers or providers located in their own country; more educated individuals show a widespread use of the web; a class of potential purchasers may be determined, particularly among younger people.
Starting Page	293
Ending Page	309
Page Count	17
File Format	PDF
ISSN	00261424
Journal	METRON
Volume Number	74
Issue Number	3
e-ISSN	2281695X
Language	English
Publisher	Springer Milan
Publisher Date	2016-09-29
Publisher Place	Milan
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Purchasing channels Segmentation Eurobarometer Multilevel latent class Statistical Theory and Methods European countries Consumer behaviour Statistics
Content Type	Text
Resource Type	Article
Subject	Statistics and Probability

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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