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| Content Provider | Springer Nature Link |
|---|---|
| Author | Vidyarthi, Rajit Singh, Deepali |
| Copyright Year | 2011 |
| Abstract | In recent years, Indian telecom organizations are experiencing tremendous growth rate and are brimming up with immense potential. However, increased competition for more customers has forced these organizations to transform radically from what is ‘best produced’ to what the customer ‘perceives as the best’. The objective of this study thus, is to first explore various customer value drivers in the Indian telecommunications market. After identifying these through factor analysis using Principal Component Analysis Method and taking Eigen value greater than one, they are subjected to cluster analysis and the respondents are grouped based on their demographic profile. The objective of this analysis is to enable the telecom service providers to devise a suitable strategy based on the importance of a particular value driver from customer’s perspective. The results of cluster analysis reveal vital Information about the preference of a particular customer value driver for a particular demographic segment. This information may be vital for managers to cater more effectively to the needs of a particular cluster in a particular demographic segment; and thus enable them to improve their customer database resulting in larger profits. |
| Starting Page | 53 |
| Ending Page | 63 |
| Page Count | 11 |
| File Format | |
| ISSN | 09722696 |
| Journal | Global Journal of Flexible Systems Management |
| Volume Number | 12 |
| Issue Number | 3-4 |
| e-ISSN | 09740198 |
| Language | English |
| Publisher | Springer India |
| Publisher Date | 2017-10-04 |
| Publisher Place | New Delhi |
| Access Restriction | One Nation One Subscription (ONOS) |
| Subject Keyword | eigen value Business and Management indian telecom organizations demographic profile customer value drivers cluster analysis principal component analysis |
| Content Type | Text |
| Resource Type | Article |
| Subject | Business and International Management Management Information Systems Strategy and Management |
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