NDLI: Socially acceptable urban agriculture businesses

Content Provider	Springer Nature Link
Author	Specht, Kathrin Weith, Thomas Swoboda, Kristin Siebert, Rosemarie
Copyright Year	2016
Abstract	The rise of successful entrepreneurs in urban agriculture has attracted global interest. Here, we hypothesized that societal preferences and the acceptability of urban agriculture projects and products are ruling the success or failure of urban agriculture businesses. We surveyed 386 urban participants in Berlin, Germany, to identify general preferences for the productive use of urban space, the acceptance of different urban agriculture forms, and demands and expectations regarding urban agriculture products. The results show first that more than 80 % of the respondents preferred having accessible systems such as public green spaces, intercultural gardens, and rooftop gardens. Indeed, land uses that do not provide accessibility such as meadows, aquaponic farms, or intensive agricultural and horticultural landscapes showed lower acceptance, of less than 40 %. Second, 60 % of participants expressed acceptance of rooftop farming, agriculture in the urban fringe, or in inner-city brownfields, whereas 65 % rejected to have agriculture in multi-story buildings, agroparks, or aquaponic farms. Third, more than 50 % are willing to buy horticultural products, but they reject products from intensive production systems and animal-farming mechanisms, with more than 70 % rejection for animal products. Overall, this is the first study to investigate entrepreneurial urban agriculture possibilities from the perspective of potential consumers. The main insight is that the highest degree of acceptance is reached for multifunctional urban agriculture that combines commercial with ecological and social goals. As a consequence, projects that are purely production-driven or technologically intensive are more likely to be rejected.
Starting Page	1
Ending Page	14
Page Count	14
File Format	PDF
ISSN	17740746
Journal	Agronomy for Sustainable Development
Volume Number	36
Issue Number	1
e-ISSN	17730155
Language	English
Publisher	Springer Paris
Publisher Date	2016-02-22
Publisher Institution	Institut National de la Recherche Agronomique (INRA)
Publisher Place	Paris
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Urban farming Business models Consumers Land-use conflicts Production systems Preferences Acceptance Agriculture Soil Science & Conservation Sustainable Development
Content Type	Text
Resource Type	Article
Subject	Environmental Engineering Agronomy and Crop Science

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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