NDLI: Comparing the results of laboratory and World-Wide Web samples on the determinants of female attractiveness

Content Provider	Springer Nature Link
Author	Krantz, John H. Ballard, Jody Scher, Jody
Copyright Year	1997
Abstract	The Internet provides a new method to obtain subjects. Arguments supporting the use of the Internet as an experimental medium include the ease of data collection, limited resources needed, and ability to gain a sample more representative of the population. However, it has not been demonstrated that the Internet provides the conditions necessary to yield valid data. This paper compares results from experiments conducted over the Internet and in a laboratory. Correlating the means from the Internet samples to the laboratory samples on important interactions yielded values near 1.0, indicating that the two data sets are driven by the same psychological variables. Further evidence of the validity of these Web studies comes from regression analyses. However, more studies of this sort are needed to further identify what types of experiments may be validly conducted over the Internet.
Starting Page	264
Ending Page	269
Page Count	6
File Format	PDF
ISSN	07433808
Journal	Behavior Research Methods
Volume Number	29
Issue Number	2
e-ISSN	15325970
Language	English
Publisher	Springer-Verlag
Publisher Date	1997-01-01
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Cognitive Psychology
Content Type	Text
Resource Type	Article
Subject	Experimental and Cognitive Psychology 3200/3201 Psychology

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Comparing the results of laboratory and World-Wide Web samples on the determinants of female attractiveness