NDLI: Cultural and linguistic factors in audiovisual speech processing: The McGurk effect in Chinese subjects

Content Provider	Springer Nature Link
Author	Sekiyama, Kaoru
Copyright Year	1997
Abstract	The “McGurk effect” demonstrates that visual (lip-read) information is used during speech perception even when it is discrepant with auditory information. While this has been established as a robust effect in subjects from Western cultures, our own earlier results had suggested that Japanese subjects use visual information much less than American subjects do (Sekiyama & Tohkura, 1993). The present study examined whether Chinese subjects would also show a reduced McGurk effect due to their cultural similarities with the Japanese. The subjects were 14 native speakers of Chinese living in Japan. Stimuli consisted of 10 syllables (/ba/, /pa/, /ma/, /wa/, /da/, /ta/, /na/, /ga/, /ka/, /ra/ ) pronounced by two speakers, one Japanese and one American. Each auditory syllable was dubbed onto every visual syllable within one speaker, resulting in 100 audiovisual stimuli in each language. The subjects’ main task was to report what they thought they had heard while looking at and listening to the speaker while the stimuli were being uttered. Compared with previous results obtained with American subjects, the Chinese subjects showed a weaker McGurk effect. The results also showed that the magnitude of the McGurk effect depends on the length of time the Chinese subjects had lived in Japan. Factors that foster and alter the Chinese subjects’ reliance on auditory information are discussed.
Starting Page	73
Ending Page	80
Page Count	8
File Format	PDF
ISSN	00315117
Journal	Perception & Psychophysics
Volume Number	59
Issue Number	1
e-ISSN	15325962
Language	English
Publisher	Springer-Verlag
Publisher Date	1997-01-01
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Cognitive Psychology
Content Type	Text
Resource Type	Article
Subject	Experimental and Cognitive Psychology Sensory Systems Psychology

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