NDLI: Existence of competing modality dominances

Content Provider	Springer Nature Link
Author	Robinson, Christopher W. Chandra, Marvin Sinnett, Scott
Copyright Year	2016
Abstract	Approximately 40 years of research on modality dominance has shown that humans are inclined to focus on visual information when presented with compounded visual and auditory stimuli. The current paper reports a series of experiments showing evidence of both auditory and visual dominance effects. Using a behavioral oddball task, we found auditory dominance when examining response times to auditory and visual oddballs—simultaneously presenting pictures and sounds slowed down responses to visual but not auditory oddballs. However, when requiring participants to make separate responses for auditory, visual, and bimodal oddballs, auditory dominance was eliminated with a reversal to visual dominance (Experiment 2). Experiment 3 replicated auditory dominance and showed that increased task demands and asking participants to analyze cross-modal stimuli conjunctively (as opposed to disjunctively) cannot account for the reversal to visual dominance. Mechanisms underlying sensory dominance and factors that may modulate sensory dominance are discussed.
Starting Page	1104
Ending Page	1114
Page Count	11
File Format	PDF
ISSN	19433921
Journal	Perception & Psychophysics
Volume Number	78
Issue Number	4
e-ISSN	1943393X
Language	English
Publisher	Springer US
Publisher Date	2016-02-02
Publisher Place	New York
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Modality dominance Cross-modal processing Attention Cognitive Psychology
Content Type	Text
Resource Type	Article
Subject	Experimental and Cognitive Psychology Sensory Systems Linguistics and Language

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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