NDLI: Selection and Implementation of a Flagship Fleet in a Locally Undervalued Region of High Endemicity

Content Provider	Springer Nature Link
Author	Root Bernstein, Meredith Armesto, Juan
Copyright Year	2013
Abstract	Flagships are one conservation education tool. We present a proposed flagship species fleet for environmental education in central Chile. Our methods followed recent flagship guidelines. We present our selection process and a detailed justification for the fleet of flagship species that we selected. Our results are a list of eight flagship species forming a flagship fleet, including two small- and medium-sized mammals, the degu (Octodon degus) and the culpeo fox (Lycalopex culpeaus), two birds, the turca (Pteroptochos megapoidius) and the burrowing owl (Athene cunicularia), the Chilean iguana (Calopistes palluma), the tarantula (Grammostola mollicoma), and two trees, the litre (Lithrea caustica) and the espino (Acacia caven). We then describe how these flagships can be deployed most effectively, describing their audience, effective narrative frames, and modes of presentation. We conclude that general selection rules paired with social science background data allow for an efficient selection process.
Starting Page	776
Ending Page	787
Page Count	12
File Format	PDF
ISSN	00447447
Journal	AMBIO
Volume Number	42
Issue Number	6
e-ISSN	16547209
Language	English
Publisher	Springer Netherlands
Publisher Date	2013-03-12
Publisher Place	Dordrecht
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Chile Mediterranean Flagship species LEK Environmental education Octodon degus Environment Ecology Atmospheric Sciences Physical Geography Environmental Management Environmental Engineering/Biotechnology
Content Type	Text
Resource Type	Article
Subject	Geography, Planning and Development Ecology Environmental Chemistry Medicine

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
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