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The Finnish organic food chain—an activity theory approach

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The Finnish organic food chain—an activity theory approach

Content Provider	Springer Nature Link
Author	Nuutila, Jaakko Kurppa, Sirpa
Copyright Year	2015
Abstract	This article aims to establish the reasons why the Finnish organic food chain has not developed sufficiently to reach the goals set by the authorities for production volume and consumption. One reason is that organic products do not meet the quality requirements of consumers, and another that consumers have been left out of food chain planning and decision-making for food selection. Co-operation among stakeholders is weak, and activity is based on power that is, for example, widening the price margin. Government interaction through taxation, legislation, and subsidies does not benefit the organic food system. The criteria for evaluating stakeholder activities—food production processes and products (food)—are only quantitative and financial rather than being qualitative and built on accommodating consumer values. The earlier mentioned variables were entered into Yrjö Engeströms’ Activity Theory model to study their interactions. According to extensive research into consumer opinions on organic production and food, customers value safety, ecology, health, ethicality, and taste. By using the Economy of Common Good Theory’s principles and adding those factors to the evaluation criteria for the process and the food, food suppliers would enlist consumers as co-creators and co-innovators and enable stakeholders in organic food production to face the challenges better and meet the goals set for the organic food chain. It is also necessary to have better government interaction so that it can achieve its own goals. The Activity Theory Model will also help the conventional food chain to improve in quality.
Starting Page	49
Ending Page	56
Page Count	8
File Format	PDF
ISSN	18794238
Journal	Organic Agriculture
Volume Number	6
Issue Number	1
e-ISSN	18794246
Language	English
Publisher	Springer Netherlands
Publisher Date	2015-04-07
Publisher Institution	International Society of Organic Agriculture Research
Publisher Place	Dordrecht
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Organic food Food chain Food system Activity Theory Co-creation Economy of Common Good Agriculture Life Sciences Sustainable Development Environment Plant Sciences
Content Type	Text
Resource Type	Article
Subject	Agricultural and Biological Sciences

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