NDLI: Corporate and organizational identity: two sides of the same coin

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Corporate and organizational identity: two sides of the same coin

Content Provider	Springer Nature Link
Author	Dowling, Grahame R. Otubanjo, Tayo
Copyright Year	2011
Abstract	Many researchers have expressed frustration with the current state of scholarship about corporate and organizational identity. There are multiple definitions and confusion about the antecedents and consequences of each type of identity. Also, given the amount of scholarship involving these constructs, there are surprisingly few measures of either construct. We propose that each type of identity is an important and related construct. To clarify the relationships between and among the constructs, we review their use in three literatures. We then develop a model of how the two identity constructs relate to each other to influence how stakeholders trust and engage with their chosen organizations. To guide further research, we suggest how better measures of each construct can be developed.
Starting Page	171
Ending Page	182
Page Count	12
File Format	PDF
ISSN	1869814X
Journal	AMS Review
Volume Number	1
Issue Number	3-4
e-ISSN	18698182
Language	English
Publisher	Springer-Verlag
Publisher Date	2011-12-17
Publisher Institution	Academy of Marketing Science
Publisher Place	New York
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Corporate identity Organizational identity Social Sciences Marketing Business/Management Science
Content Type	Text
Resource Type	Article
Subject	Marketing

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