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  1. Business & Information Systems Engineering
  2. Business & Information Systems Engineering : Volume 57
  3. Business & Information Systems Engineering : Volume 57, Issue 2, April 2015
  4. Marketing Automation
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Business & Information Systems Engineering : Volume 59
Business & Information Systems Engineering : Volume 58
Business & Information Systems Engineering : Volume 57
Business & Information Systems Engineering : Volume 57, Issue 6, December 2015
Business & Information Systems Engineering : Volume 57, Issue 5, October 2015
Business & Information Systems Engineering : Volume 57, Issue 4, August 2015
Business & Information Systems Engineering : Volume 57, Issue 3, June 2015
Business & Information Systems Engineering : Volume 57, Issue 2, April 2015
Practice Impact of IS Research
Software Quality and Development Speed in Global Software Development Teams : The Role of Previous Working Ties and National Diversity
Legal Compatibility as a Characteristic of Sociotechnical Systems : Goals and Standardized Requirements
On the Sound Financial Valuation of Flexibility in Information Systems
Marketing Automation
Interview with Ijad Madisch on “The Future of Publishing and Discussing Research”
Economic Implications of Additive Manufacturing and the Contribution of MIS
Business & Information Systems Engineering : Volume 57, Issue 1, February 2015
Business & Information Systems Engineering : Volume 6
Business & Information Systems Engineering : Volume 5
Business & Information Systems Engineering : Volume 4
Business & Information Systems Engineering : Volume 3
Business & Information Systems Engineering : Volume 2
Business & Information Systems Engineering : Volume 1

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Marketing Automation

Content Provider Springer Nature Link
Author Heimbach, Irina Kostyra, Daniel S. Hinz, Oliver
Copyright Year 2015
Starting Page 129
Ending Page 133
Page Count 5
File Format PDF
ISSN 23637005
Journal Business & Information Systems Engineering
Volume Number 57
Issue Number 2
e-ISSN 18670202
Language English
Publisher Springer Fachmedien Wiesbaden
Publisher Date 2015-03-03
Publisher Place Wiesbaden
Access Restriction One Nation One Subscription (ONOS)
Subject Keyword Marketing automation Customer relationship management Personalization IT in Business Business/Management Science Economics/Management Science
Content Type Text
Resource Type Article
Subject Information Systems
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