NDLI: University social responsibility: a student base analysis in Brazil

Content Provider	Springer Nature Link
Author	Sánchez Hernández, M. Isabel Mainardes, Emerson W.
Copyright Year	2016
Abstract	Corporate Social Responsibility expresses a situation in which companies adopt a broader business view assuming their impact on society. While some firms start to develop their strategies focusing on responsibility, recent discussions in the Higher Education Institutions query the contribution of University Social Responsibility. Nowadays, Universities should not only do some add-on philanthropic things, but should change their strategies and really build a responsible approach into their management activities and also into their education and research programs. In this research paper we propose a modelling framework for student base analysis in order to test whether Higher Education Institutions use a long-term horizon perspective and involve all stakeholders in their strategy, especially students, to be able to optimize their positive impact in society and also to reduce negative impact if needed. Supported by the scarce academic literature in the field, selected indicators are determined to build constructs related to University Social Responsibility and to develop a structural model able to explain their relationship of causality with students’ satisfaction. The conclusion after the statistical analysis procedure applied to a sample of 392 students in courses devoted to Business Management at the university in Brazil is positive, confirming the hypotheses developed in the conceptual model. In addition, the internal social entrepreneur at the University emerges as a driver of change, as a guarantee of endogenous development of responsibility. To finish some suggestions emerge for the future research agenda in the field.
Starting Page	151
Ending Page	169
Page Count	19
File Format	PDF
ISSN	18651984
Journal	International Review on Public and Nonprofit Marketing
Volume Number	13
Issue Number	2
e-ISSN	18651992
Language	English
Publisher	Springer Berlin Heidelberg
Publisher Date	2016-04-23
Publisher Place	Berlin, Heidelberg
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Higher education Social responsibility University social responsibility Student’s satisfaction Internal social entrepreneur Social intrapreneurship culture Marketing
Content Type	Text
Resource Type	Article
Subject	Economics and Econometrics Marketing

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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