Please wait, while we are loading the content...
Please wait, while we are loading the content...
| Content Provider | Springer Nature Link |
|---|---|
| Author | Jarvis, Jocelyn W. Gainforth, Heather L. Latimer Cheung, Amy E. |
| Copyright Year | 2014 |
| Abstract | Physical activity (PA) messages are more or less effective depending on the gain, loss, mixed, or neutral frame of the information presented. Whether the frame of a message promoting children’s physical activity impacts parents’ support of their children’s PA is unknown. As a first step to addressing this research gap, this study examined parents’ evaluations of differently framed, publically available children’s PA video advertisements (ads). Moms (n = 84) and dads (n = 99) with at least one child aged 8–13 year viewed 4 ads. Following each ad they completed measures of ad engagement including message involvement, message believability, attitudes towards the message within the ad and attitudes towards the advertisements as a whole. Within-participant ANCOVAs with bonferroni post hocs indicated that parents considered the loss-framed ad less believable than all other ads (ps < 0.001). The gain-framed ad was considered more believable than the neutral-framed ad (p < 0.01). Additionally, participants’ attitudes towards the gain- and neutral-framed ads were more favourable compared to the loss- and mixed-framed advertisements (ps < 0.001). These findings suggest that parents consider gain- and neutral-framed messages more engaging than loss- and mixed-framed messages. Whether these perceptions translate into changes in parents’ perceptions and behaviours related to supporting their children’s PA remains to be determined. |
| Starting Page | 115 |
| Ending Page | 127 |
| Page Count | 13 |
| File Format | |
| ISSN | 18651984 |
| Journal | International Review on Public and Nonprofit Marketing |
| Volume Number | 11 |
| Issue Number | 2 |
| e-ISSN | 18651992 |
| Language | English |
| Publisher | Springer Berlin Heidelberg |
| Publisher Date | 2014-01-12 |
| Publisher Place | Berlin, Heidelberg |
| Access Restriction | One Nation One Subscription (ONOS) |
| Subject Keyword | Message framing Physical activity Mass media Social marketing Social support Marketing |
| Content Type | Text |
| Resource Type | Article |
| Subject | Economics and Econometrics Marketing |
National Digital Library of India (NDLI) is a virtual repository of learning resources which is not just a repository with search/browse facilities but provides a host of services for the learner community. It is sponsored and mentored by Ministry of Education, Government of India, through its National Mission on Education through Information and Communication Technology (NMEICT). Filtered and federated searching is employed to facilitate focused searching so that learners can find the right resource with least effort and in minimum time. NDLI provides user group-specific services such as Examination Preparatory for School and College students and job aspirants. Services for Researchers and general learners are also provided. NDLI is designed to hold content of any language and provides interface support for 10 most widely used Indian languages. It is built to provide support for all academic levels including researchers and life-long learners, all disciplines, all popular forms of access devices and differently-abled learners. It is designed to enable people to learn and prepare from best practices from all over the world and to facilitate researchers to perform inter-linked exploration from multiple sources. It is developed, operated and maintained from Indian Institute of Technology Kharagpur.
Learn more about this project from here.
NDLI is a conglomeration of freely available or institutionally contributed or donated or publisher managed contents. Almost all these contents are hosted and accessed from respective sources. The responsibility for authenticity, relevance, completeness, accuracy, reliability and suitability of these contents rests with the respective organization and NDLI has no responsibility or liability for these. Every effort is made to keep the NDLI portal up and running smoothly unless there are some unavoidable technical issues.
Ministry of Education, through its National Mission on Education through Information and Communication Technology (NMEICT), has sponsored and funded the National Digital Library of India (NDLI) project.
| Sl. | Authority | Responsibilities | Communication Details |
|---|---|---|---|
| 1 | Ministry of Education (GoI), Department of Higher Education |
Sanctioning Authority | https://www.education.gov.in/ict-initiatives |
| 2 | Indian Institute of Technology Kharagpur | Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project | https://www.iitkgp.ac.in |
| 3 | National Digital Library of India Office, Indian Institute of Technology Kharagpur | The administrative and infrastructural headquarters of the project | Dr. B. Sutradhar bsutra@ndl.gov.in |
| 4 | Project PI / Joint PI | Principal Investigator and Joint Principal Investigators of the project |
Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon |
| 5 | Website/Portal (Helpdesk) | Queries regarding NDLI and its services | support@ndl.gov.in |
| 6 | Contents and Copyright Issues | Queries related to content curation and copyright issues | content@ndl.gov.in |
| 7 | National Digital Library of India Club (NDLI Club) | Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach | clubsupport@ndl.gov.in |
| 8 | Digital Preservation Centre (DPC) | Assistance with digitizing and archiving copyright-free printed books | dpc@ndl.gov.in |
| 9 | IDR Setup or Support | Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops | idr@ndl.gov.in |
|
Loading...
|