NDLI: “Master your Johnson”: Sexual rhetoric in Maxim and Stuff magazines

Content Provider	Springer Nature Link
Author	Krassas, Nicole R. Blauwkamp, Joan M. Wesselink, Peggy
Copyright Year	2004
Abstract	This article reports the results of a content analysis of sexual rhetoric in editorial photographs (N=994) in 2001 issues of Maxim and Stuff magazines. Goffman’s (1979) classifications of gender in advertisements were used to examine how this new generation of “lad” magazines uses images to provide readers with cues about sexuality and sexual practice. The findings reveal that both magazines construct sexuality in similar ways. However, as expected, the overall message about sexuality in the photos is different for men than for women. Women are more likely than men to be portrayed as sex objects, such as the common practice of photographing them in contorting or demeaning positions. Both magazines also depict white people as sexier than other races and assume heterosexuality.
Starting Page	98
Ending Page	119
Page Count	22
File Format	PDF
ISSN	10955143
Journal	Sexuality and Culture
Volume Number	7
Issue Number	3
e-ISSN	19364822
Language	English
Publisher	Springer-Verlag
Publisher Date	2004-01-01
Publisher Place	New York
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Social Sciences Interdisciplinary Studies Personality & Social Psychology Psychology Regional and Cultural Studies
Content Type	Text
Resource Type	Article
Subject	Gender Studies Cultural Studies

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

“Master your Johnson”: Sexual rhetoric in Maxim and Stuff magazines