NDLI: Nudging and Social Marketing

Content Provider	Springer Nature Link
Author	Chriss, James J.
Copyright Year	2015
Abstract	Ideally, the goals a society pursues are predicated on a voluntary consensus of the citenzenry who through their actions in the private and public spheres develop an approximation of the good or just society. However, just like bad-tasting medicine which may have to be force fed in order to get the patient well, the achievement of some elements of the good society seem to involve a group of experts, often far removed from popular sentiment or opinion, who must go behind the backs of citizens in order to move them toward the better life. But instead of the ham-fisted interventions of a nanny state which often lead to overt resistance and public ridicule, governments can use social marketing and the more subtle principles of behavioral economics to nudge a wary and reluctant public toward valued ends. I argue that although such obfuscation and sugarcoating may work over the short term, in the long run nudging may do more harm than good.
Starting Page	54
Ending Page	61
Page Count	8
File Format	PDF
ISSN	01472011
Journal	Society
Volume Number	52
Issue Number	1
e-ISSN	19364725
Language	English
Publisher	Springer US
Publisher Date	2015-01-13
Publisher Place	Boston
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Nudging Social marketing Nanny state Public heath Administrative law Behavioral economics Sociology Political Science
Content Type	Text
Resource Type	Article
Subject	Sociology and Political Science

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Nudging and Social Marketing