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| Content Provider | Springer Nature Link |
|---|---|
| Author | Buschow, Christopher Nölle, Isabelle Schneider, Beate |
| Copyright Year | 2014 |
| Abstract | To succeed in a period of change, German book publishers need to adopt innovations, e.g., implement e-books into their product portfolio. Yet, in the book industry, the adoption of new technologies is not commonplace: Despite being the second biggest book market worldwide, only 1.2 % of all published books in Germany are available as e-books. This problem leads us to investigate the factors that determine whether publishing companies decide in favor or against entering the e-book market. Based on a standardized survey of more than 240 German publishing houses, barriers to innovation adoption are examined from a micro, meso and macro perspective. Our main findings show that individual characteristics of management and the company’s corporate culture strongly predict adoption. Also, organizational communication seems to be critical. Taking this into account, the key resource to enable innovation seems to be information underlining the necessity of communities of practice. |
| Starting Page | 63 |
| Ending Page | 76 |
| Page Count | 14 |
| File Format | |
| ISSN | 10538801 |
| Journal | Publishing Research Quarterly |
| Volume Number | 30 |
| Issue Number | 1 |
| e-ISSN | 19364792 |
| Language | English |
| Publisher | Springer US |
| Publisher Date | 2014-01-31 |
| Publisher Place | Boston |
| Access Restriction | One Nation One Subscription (ONOS) |
| Subject Keyword | Adoption Corporate culture Creative disruption German book publishing industry E-books Innovation Management survey Organizational structure Social Sciences Printing and Publishing Library Science Humanities Methodology of the Social Sciences |
| Content Type | Text |
| Resource Type | Article |
| Subject | Business and International Management Management of Technology and Innovation Computer Science Applications Communication Marketing Media Technology |
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