NDLI: Defining and measuring recreational shopper identity

Content Provider	Springer Nature Link
Author	Guiry, Michael Mägi, Anne W. Lutz, Richard J.
Copyright Year	2006
Abstract	The concept of recreational shopper identity, a dimension of the consumer—s self-concept, is contrasted with simple shopping enjoyment, which has characterized most past research on recreational shopping. Two survey studies investigate recreational shopper identity in a clothing shopping context. In Study 1, the Recreational Shopper Identity (RSI) Scale is validated with a sample of 561 adult consumers, demonstrating that recreational shopping is experienced as a true leisure activity. In Study 2, involving 354 adult consumers, the RSI Scale is used to identify three groups of shoppers who differ in the degree to which they incorporate recreational shopping into their self-concepts. Recreational shopping enthusiasts are found to engage more extensively in a range of retail shopping behaviors, to spend more money shopping (i.e., they are not just browsers), and are more “multi-channel” than other shoppers, reporting higher levels of Internet, catalog, and TV home shopping as well as traditional “brick-and-mortar” shopping.
Starting Page	74
Ending Page	83
Page Count	10
File Format	PDF
ISSN	00920703
Journal	Journal of the Academy of Marketing Science
Volume Number	34
Issue Number	1
e-ISSN	15527824
Language	English
Publisher	Springer-Verlag
Publisher Date	2006-01-01
Publisher Institution	Academy of Marketing Science
Publisher Place	New York
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	shopping recreation leisure self-concept identity Business/Management Science Marketing Social Sciences
Content Type	Text
Resource Type	Article
Subject	Business and International Management Economics and Econometrics Marketing

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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