NDLI: Strategy content and process perspectives revisited

Content Provider	Springer Nature Link
Author	Varadarajan, P. Rajan
Copyright Year	1999
Abstract	A fundamental aspect of research in most fields is the fact that old ideas and paradigms are sometimes replaced by newer approaches that reflect the wealth of new knowledge accumulated through advances in the substantive, conceptual, and methodological domains. Sheth and Sisodia's (1999) call for revisiting lawlike generalizations in marketing is particularly opportune in light of the multitude of discontinuities that are currently affecting the practice of marketing, including the globalization of industries and markets, the emergence of global competitors, the dawn of electronic commerce, and the growth of information technology, to list a few. As Kotler (1997: xxxii) note, Marketing is not like Euclidean geometry, a fixed system of concepts and axioms. Rather, marketing is one of the most dynamic fields within the management arena. The marketplace continuously throws out fresh challenges, and companies must respond. Therefore, it is not surprising that new marketing ideas keep surfacing to meet the new marketplace challenges.
Starting Page	88
Ending Page	100
Page Count	13
File Format	PDF
ISSN	00920703
Journal	Journal of the Academy of Marketing Science
Volume Number	27
Issue Number	1
e-ISSN	15527824
Language	English
Publisher	Springer-Verlag
Publisher Date	1999-01-01
Publisher Institution	Academy of Marketing Science
Publisher Place	New York
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Business/Management Science Marketing Social Sciences
Content Type	Text
Resource Type	Article
Subject	Business and International Management Economics and Econometrics Marketing

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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