NDLI: Revealed reader preference for marketing journals

Content Provider	Springer Nature Link
Author	Hofacker, Charles F. Gleim, Mark R. Lawson, Stephanie J.
Copyright Year	2008
Abstract	In this paper we assess the reading preference for marketing journals by deriving a journal utility scale based on click responses to table of contents postings to the ELMAR virtual community. Use of ELMAR data provides a unique window into journal importance, allowing us to look at table of contents reading behavior rather than citing behavior or attitudinal constructs as has been the case in previous studies. At the time of the study, there were more than 5,100 ELMAR subscribers, easily making this the largest journal ranking study ever undertaken. The external validity of our sample is high since ELMAR subscribers include a high percentage of the population of those interested in scholarly research in marketing. Our results are based on actual choice behavior of subscribers as they simply decide what tables of contents to read. The list of journals included in the study contains 165 different titles posted during the study period, which spanned a year. During that period there were multiple issues posted of these 165 journals, resulting in a replicated field study with high reliability. In fact, our journal reading utility measurement yielded a model with an R$^{2}$ value of .95. We use this model to suggest ways that researchers might come to a richer understanding of the journal consumption process.
Starting Page	238
Ending Page	247
Page Count	10
File Format	PDF
ISSN	00920703
Journal	Journal of the Academy of Marketing Science
Volume Number	37
Issue Number	2
e-ISSN	15527824
Language	English
Publisher	Springer US
Publisher Date	2008-12-09
Publisher Institution	Academy of Marketing Science
Publisher Place	Boston
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Journal perceptions Journal status Utility model Clicking behavior Social Sciences Marketing Business/Management Science
Content Type	Text
Resource Type	Article
Subject	Business and International Management Economics and Econometrics Marketing

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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