NDLI: Knowledge structure in international marketing: a multi-method bibliometric analysis

Content Provider	Springer Nature Link
Author	Samiee, Saeed Chabowski, Brian R.
Copyright Year	2011
Abstract	This study examines the underlying forces that shape the international marketing (IM) field using three bibliometric methods: exploratory factor analysis (EFA), hierarchical cluster analysis (HCA), and metric multidimensional scaling (MDS). We apply these techniques to evaluate the knowledge structure of IM publications for the 1999–2008 period and to concurrently provide a supplemental examination of the findings for the 2009–2010 period. Overall, our database contains 228,929 citations used in 3,632 IM articles from 34 academic journals in which marketing publications appear. We initially trace the underpinning knowledge structure in the literature in five-year increments for all influential IM publications. We then refine our analysis and examine marketing-centered scholarly influences on the IM literature and undertake an examination of the developments in later years. The results indicate that the IM field is expanding and is considerably more inclusive, sophisticated, and increasingly more complex than in earlier periods. Our findings also demonstrate that other disciplines (principally management) have had a profound influence on the development of the IM literature during the 12-year period under investigation. Using the bibliometric results derived from our data, we provide guidelines for future research and contrast them with those forwarded in review studies of the international marketing literature.
Starting Page	364
Ending Page	386
Page Count	23
File Format	PDF
ISSN	00920703
Journal	Journal of the Academy of Marketing Science
Volume Number	40
Issue Number	2
e-ISSN	15527824
Language	English
Publisher	Springer US
Publisher Date	2011-12-13
Publisher Institution	Academy of Marketing Science
Publisher Place	Boston
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	International marketing literature Bibliometrics Co-citation analysis Knowledge structure Marketing Social Sciences Business/Management Science
Content Type	Text
Resource Type	Article
Subject	Business and International Management Economics and Econometrics Marketing

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
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8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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