WebSite Logo
  • Content
  • Similar Resources
  • Metadata
  • Cite This
  • Language
    অসমীয়া বাংলা भोजपुरी डोगरी English ગુજરાતી हिंदी ಕನ್ನಡ
    Khasi कोंकणी मैथिली മലയാളം ꯃꯤꯇꯩ ꯂꯣꯟ मराठी Mizo नेपाली
    ଓଡ଼ିଆ ਪੰਜਾਬੀ संस्कृत ᱥᱟᱱᱛᱟᱲᱤ सिन्धी தமிழ் తెలుగు اردو
  • Log-in
  • Fullscreen
Log-in
Do not have an account? Register Now
Forgot your password? Account recovery
  1. Journal of the Academy of Marketing Science
  2. Journal of the Academy of Marketing Science : Volume 44
  3. Journal of the Academy of Marketing Science : Volume 44, Issue 5, September 2016
  4. Celebrating marketing’s dirty word
Loading...

Please wait, while we are loading the content...

Journal of the Academy of Marketing Science : Volume 45
Journal of the Academy of Marketing Science : Volume 44
Journal of the Academy of Marketing Science : Volume 44, Issue 6, November 2016
Journal of the Academy of Marketing Science : Volume 44, Issue 5, September 2016
Is “strategy” a dirty word?
Celebrating marketing’s dirty word
Rigor versus method imperialism
Procrastinators’ online experience and purchase behavior
A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
When will price increases associated with company donations to charity be perceived as fair?
Disfluent vs. fluent price offers: paradoxical role of processing disfluency
Living brands: consumer responses to animated brand logos
Journal of the Academy of Marketing Science : Volume 44, Issue 4, July 2016
Journal of the Academy of Marketing Science : Volume 44, Issue 3, May 2016
Journal of the Academy of Marketing Science : Volume 44, Issue 2, March 2016
Journal of the Academy of Marketing Science : Volume 44, Issue 1, January 2016
Journal of the Academy of Marketing Science : Volume 43
Journal of the Academy of Marketing Science : Volume 42
Journal of the Academy of Marketing Science : Volume 41
Journal of the Academy of Marketing Science : Volume 40
Journal of the Academy of Marketing Science : Volume 39
Journal of the Academy of Marketing Science : Volume 38
Journal of the Academy of Marketing Science : Volume 37
Journal of the Academy of Marketing Science : Volume 36
Journal of the Academy of Marketing Science : Volume 35
Journal of the Academy of Marketing Science : Volume 34
Journal of the Academy of Marketing Science : Volume 33
Journal of the Academy of Marketing Science : Volume 32
Journal of the Academy of Marketing Science : Volume 31
Journal of the Academy of Marketing Science : Volume 30
Journal of the Academy of Marketing Science : Volume 29
Journal of the Academy of Marketing Science : Volume 28
Journal of the Academy of Marketing Science : Volume 27
Journal of the Academy of Marketing Science : Volume 26
Journal of the Academy of Marketing Science : Volume 25

Similar Documents

...
Celebrating marketing’s dirty word

Article

...
Is “strategy” a dirty word?

Article

...
Broadening marketing’s contribution to data privacy

Article

...
Reducing marketing’s conflict with other functions: The differential effects of integrating mechanisms

Article

...
Dispersion of marketing capabilities: impact on marketing’s influence and business unit outcomes

Article

...
Is “strategy” a dirty word?

Article

...
Influences on consumer use of word-of-mouth recommendation sources

Article

...
Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda

Article

...
Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value

Article

Celebrating marketing’s dirty word

Content Provider Springer Nature Link
Author Moorman, Christine
Copyright Year 2016
Starting Page 562
Ending Page 564
Page Count 3
File Format PDF
ISSN 00920703
Journal Journal of the Academy of Marketing Science
Volume Number 44
Issue Number 5
e-ISSN 15527824
Language English
Publisher Springer US
Publisher Date 2016-07-08
Publisher Institution Academy of Marketing Science
Publisher Place New York
Access Restriction One Nation One Subscription (ONOS)
Subject Keyword Business and Management Marketing Social Sciences
Content Type Text
Resource Type Article
Subject Business and International Management Economics and Econometrics Marketing
  • About
  • Disclaimer
  • Feedback
  • Sponsor
  • Contact
About National Digital Library of India (NDLI)
NDLI logo

National Digital Library of India (NDLI) is a virtual repository of learning resources which is not just a repository with search/browse facilities but provides a host of services for the learner community. It is sponsored and mentored by Ministry of Education, Government of India, through its National Mission on Education through Information and Communication Technology (NMEICT). Filtered and federated searching is employed to facilitate focused searching so that learners can find the right resource with least effort and in minimum time. NDLI provides user group-specific services such as Examination Preparatory for School and College students and job aspirants. Services for Researchers and general learners are also provided. NDLI is designed to hold content of any language and provides interface support for 10 most widely used Indian languages. It is built to provide support for all academic levels including researchers and life-long learners, all disciplines, all popular forms of access devices and differently-abled learners. It is designed to enable people to learn and prepare from best practices from all over the world and to facilitate researchers to perform inter-linked exploration from multiple sources. It is developed, operated and maintained from Indian Institute of Technology Kharagpur.

Learn more about this project from here.

Disclaimer

NDLI is a conglomeration of freely available or institutionally contributed or donated or publisher managed contents. Almost all these contents are hosted and accessed from respective sources. The responsibility for authenticity, relevance, completeness, accuracy, reliability and suitability of these contents rests with the respective organization and NDLI has no responsibility or liability for these. Every effort is made to keep the NDLI portal up and running smoothly unless there are some unavoidable technical issues.

Feedback

Sponsor

Ministry of Education, through its National Mission on Education through Information and Communication Technology (NMEICT), has sponsored and funded the National Digital Library of India (NDLI) project.

Contact National Digital Library of India
Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302
See location in the Map
03222 282435
Mail: support@ndl.gov.in
Sl. Authority Responsibilities Communication Details
1 Ministry of Education (GoI),
Department of Higher Education
Sanctioning Authority https://www.education.gov.in/ict-initiatives
2 Indian Institute of Technology Kharagpur Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project https://www.iitkgp.ac.in
3 National Digital Library of India Office, Indian Institute of Technology Kharagpur The administrative and infrastructural headquarters of the project Dr. B. Sutradhar  bsutra@ndl.gov.in
4 Project PI / Joint PI Principal Investigator and Joint Principal Investigators of the project Dr. B. Sutradhar  bsutra@ndl.gov.in
Prof. Saswat Chakrabarti  will be added soon
5 Website/Portal (Helpdesk) Queries regarding NDLI and its services support@ndl.gov.in
6 Contents and Copyright Issues Queries related to content curation and copyright issues content@ndl.gov.in
7 National Digital Library of India Club (NDLI Club) Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach clubsupport@ndl.gov.in
8 Digital Preservation Centre (DPC) Assistance with digitizing and archiving copyright-free printed books dpc@ndl.gov.in
9 IDR Setup or Support Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops idr@ndl.gov.in
Cite this Content
Loading...