NDLI: A cross-country construct validation of cognitive age

Content Provider	Springer Nature Link
Author	Auken, Stuart Barry, Thomas E. Bagozzi, Richard P.
Copyright Year	2006
Abstract	This study tests the universality of the Western-based concept known as cognitive age within Japan. It assesses both the internal and external validity of cognitive age among Japanese seniors and compares the findings to the same measures of cognitive age with a sample of senior respondents from the United States. The study finds that the semantic differential scale has the largest trait variance among all aging concepts studied (average cognitive age, average ideal age, and average least-desired age), while the Likert scale possesses the largest trait variance for average cognitive age. The ratio scale was found to have the lowest trait variance of the three scaling formats evaluated. External construct validation studies revealed a remarkable similarity between Japanese females and males, and contrasts between Japanese and American seniors revealed reasonably good generalizability between countries. Average cognitive age appears to be universal within two culturally disjoint countries (the United States and Japan), yet the efficacy of individual measurement scales varies between them.
Starting Page	439
Ending Page	455
Page Count	17
File Format	PDF
ISSN	00920703
Journal	Journal of the Academy of Marketing Science
Volume Number	34
Issue Number	3
e-ISSN	15527824
Language	English
Publisher	Springer-Verlag
Publisher Date	2006-01-01
Publisher Institution	Academy of Marketing Science
Publisher Place	New York
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	cognitive age Japan cross-country scale validation Business/Management Science Marketing Social Sciences
Content Type	Text
Resource Type	Article
Subject	Business and International Management Economics and Econometrics Marketing

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
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4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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