NDLI: The effects of festivals and special events on city image design

Content Provider	Springer Nature Link
Author	Liu, Yuan Chen, Chong
Copyright Year	2007
Abstract	City marketing provides a good vehicle to strengthen a city in competition. On the analysis of the important roles of events and city image in the context of city marketing, this paper suggests that holding festivals or special events is an effective approach to enhance city marketing. The positive impacts of festivals and special events, such as the identification of city image, the promotion of the transmission of city image, and the reversal of the negative image of the city, are discussed. The negative impacts of festivals and special events are also talked about. The unique image of the city could be identified by the City Mind Identity, the City Visual Identity and the City Behavior Identity concerned with festivals and special events.
Starting Page	255
Ending Page	259
Page Count	5
File Format	PDF
ISSN	16737407
Journal	Frontiers of Architecture and Civil Engineering in China
Volume Number	1
Issue Number	2
e-ISSN	16737512
Language	English
Publisher	Higher Education Press
Publisher Date	2007-01-01
Publisher Institution	Chinese Universities
Publisher Place	Beijing
Access Restriction	Subscribed
Subject Keyword	events festivals and special events city marketing city image city identity system Civil Engineering Cities, Countries, Regions
Content Type	Text
Resource Type	Article
Subject	Architecture Civil and Structural Engineering

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
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4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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The effects of festivals and special events on city image design