NDLI: Brand competency as a market segmentation method for brand R&D in the Asian luxury market

Please wait, while we are loading the content...

Brand competency as a market segmentation method for brand R&D in the Asian luxury market

Content Provider	Springer Nature Link
Author	Kang, Inwon Lee, Jiwon Shin, Matthew M. Shin, Geon Cheol
Copyright Year	2013
Abstract	A common methodological property of luxury market segmentation is conceptually subdividing the market without representing different levels of competencies among luxury brands. This study established an index of brand attributes by referencing the value hierarchy concept. Using the index, this study will subdivide the luxury market into ranked segments by the brand competency levels. The proposed market segmentation method will be validated through selected luxury brands in China. The proposed methodology will offer a more accurate description of the luxury market to aid the research and development of luxury goods and services.
Starting Page	113
Ending Page	133
Page Count	21
File Format	PDF
ISSN	18628516
Journal	Service Business
Volume Number	8
Issue Number	1
e-ISSN	18628508
Language	English
Publisher	Springer Berlin Heidelberg
Publisher Date	2013-04-17
Publisher Place	Berlin, Heidelberg
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Luxury brand Luxury competency level Research & development Asian luxury market Brand positioning strategy Business/Management Science Human Resource Management Management/Business for Professionals
Content Type	Text
Resource Type	Article
Subject	Business and International Management Strategy and Management

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in