NDLI: Revisiting media selection in the digital era: adoption and usage

Content Provider	Springer Nature Link
Author	Huang, Yunchu Yang, Chang Gyu Baek, Heon Lee, Sang Gun
Copyright Year	2015
Abstract	This study presents an empirical analysis of the usage of limited media resources, gratification of user expectations, complementarity between different types of media, and the competitive relationship of media, based on new media in China, specifically Wechat, Weibo, and Renren. In this study, previously un-researched areas of the difference between old and new media as well as competition among the new media are analyzed so as to suggest strategies for increasing the market share. The results showed that (1) Wechat, a service which has converged the positive attributes of old and new media, provided a high level of user gratification by meeting user’s diverse requirements, while Weibo beat other social media regarding information seeking because its network structure has advantage on extensive information acquisition. On the other hand, Renren was less competitive than Wechat and Weibo, but it still had its place as an information seeking media because of the plentiful amount of information such as pictures and videos. (2) There was keen competition among the media that provided high levels of user gratification. (3) Old media were competitively superior in media richness, equivocality reduction, and the social relationship, while new media were competitively superior in information seeking and remediation of media. The conclusions suggest that, for social network service/site-based new media to obtain the advantage in the media market, they need to provide users more diverse communication functions and a platform for more meaningful communications.
Starting Page	239
Ending Page	260
Page Count	22
File Format	PDF
ISSN	18628516
Journal	Service Business
Volume Number	10
Issue Number	1
e-ISSN	18628508
Language	English
Publisher	Springer Berlin Heidelberg
Publisher Date	2015-03-10
Publisher Place	Berlin, Heidelberg
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Social media New media Social network service Niche theory Media richness Business and Management Human Resource Management Management
Content Type	Text
Resource Type	Article
Subject	Business and International Management Strategy and Management

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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