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| Content Provider | Springer Nature Link |
|---|---|
| Author | Brettel, Malte Engelen, Andreas Heinemann, Florian Kessell, Andreas |
| Copyright Year | 2008 |
| Abstract | Sowohl qualitative als auch quantitative Forschung unterstreicht die Erfolgsrelevanz einer marktorientierten Unternehmensausrichtung in jungen Wachstumsunternehmen. Der nächste logische Schritt besteht in der Identifizierung von Einflussfaktoren, die die Etablierung einer ausgeprägten Marktorientierung in diesen Unternehmen fördern. Im Rahmen des vorliegenden Beitrags wird untersucht, inwiefern durch eine marktorientierte Gestaltung der Unternehmenskultur eine Steigerung des marktorientierten Verhaltens erreicht werden kann. Dies ist insbesondere deshalb von Interesse, da bei jungen Organisationen vielfach unterstellt wird, dass diese im Regelfall aufgrund ihres geringen Alters noch nicht über eine ausgebildete Unternehmenskultur verfügen. Auf Basis einer Stichprobe von 143 jungen Wachstumsunternehmen aus Deutschland wird gezeigt, dass marktorientiertes Verhalten auch in jungen Unternehmen durchaus bereits in der Organisationskultur verankert sein kann. Organisationale Kultur übt dabei über das Konstrukt der Marktorientierung einen indirekten Einfluss auf den Unternehmenserfolg aus.Qualitative and recent quantitative research suggests that market orientation exerts a positive influence on the performance of innovative, growth-oriented entrepreneurial ventures. However, the question whether in this context organizational culture — which has been identified as an important antecedent of market-oriented behavior in established firms — acts as a driver of the level of market orientation has been neglected so far. This is interesting insofar as literature often suggests that young organizations have not yet been able to establish a pronounced organizational culture. Using a sample of 143 firms, the present study shows empirically that market-oriented behavior is in fact rooted in this type of culture. Moreover, organizational culture also exerts an indirect influence on the performance of entrepreneurial firms. |
| Starting Page | 1197 |
| Ending Page | 1220 |
| Page Count | 24 |
| File Format | |
| ISSN | 00442372 |
| Journal | Zeitschrift für Betriebswirtschaft |
| Volume Number | 78 |
| Issue Number | 11 |
| Language | English |
| Publisher | SP Gabler Verlag |
| Publisher Date | 2008-11-06 |
| Publisher Place | Wiesbaden |
| Access Restriction | One Nation One Subscription (ONOS) |
| Subject Keyword | New Firms; Startups Corporate Culture; Diversity; Social Responsibility Marketing Market orientation organizational culture growth-oriented ventures Partial-Least-Squares Production/Logistics Personnel Management Accounting/Auditing Organization/Planning Management/Business for Professionals Business/Management Science |
| Content Type | Text |
| Resource Type | Article |
| Subject | Business and International Management Economics and Econometrics |
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