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Influence factors on the choice of a market entry strategy: A meta-analytic study on the decision between a wholly-owned subsidiary and a cooperative arrangement

Consumer boycotts: Literature review and directives for future research

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Zeitschrift für Betriebswirtschaft : Volume 78, Issue 4, April 2008

Zeitschrift für Betriebswirtschaft : Volume 78, Issue 3, March 2008

Zeitschrift für Betriebswirtschaft : Volume 78, Issue 2, February 2008

Zeitschrift für Betriebswirtschaft : Volume 78, Issue 1, January 2008

Zeitschrift für Betriebswirtschaft : Volume 77

Zeitschrift für Betriebswirtschaft : Volume 76

Consumer boycotts: Literature review and directives for future research

Content Provider	Springer Nature Link
Author	Lindenmeier, Jörg Tscheulin, Dieter K.
Copyright Year	2008
Abstract	Der vorliegende Forschungsüberblick analysiert das wirtschaftswissenschaftliche Schrifttum zur Thematik der Konsumentenboykotts. Neben Arbeiten mit allgemeinem Fokus werden Beiträge zum individuellen Boykottverhalten sowie zur globalen Effektivität von Konsumentenboykotts besprochen. Im Hinblick auf die Betrachtung des individuellen Boykottverhaltens besteht eine kleine Zahl solide fundierter empirischer Studien. Nichtsdestotrotz bleiben in diesem Zusammenhang Forschungslücken bestehen wie z. B. hinsichtlich der Analyse der Antezedenten des Boykottverhaltens oder der kognitiven Verarbeitung kommunikativer Stimuli. Im Rahmen der Untersuchung der globalen Boykotteffektivität herrschen ökonometrische Studien vor. Die Befunde dieser Studien sind inkonsistent. Aus diesem Grunde sollten weitere Analysen, die u. a. Aspekte des individuellen Boykottverhaltens integrieren, angefertigt werden. Under Berücksichtigung des Erkenntnisstandes zum individuellen Boykottverhalten und zur Boykotteffektivität müssen in einem weiteren Schritt Arbeiten mit normativem Fokus erstellt werden. Letztendlich könnten die Befunde der Boykottforschung auch auf andere Erkenntnisobjekte (z. B. ehrenamtliches Engagement) übertragen werden.The present paper is based on a review of the scientific literature on consumer boycotts, which has been published in economic and management science journals. The literature review reveals that a weightily part of these articles focuses on individual boycott behavior and on consumer boycotts’ effectiveness. With respect to research on individual boycott behavior, a small number of theoretically substantiated articles can be found. Nevertheless significant research gaps persist. For example, the antecedents of individual boycott behavior and the processing of communication stimuli deserve closer attention. Regarding the analysis of consumer boycotts’ effectiveness econometric studies predominate. These studies’ findings turn out to be inconsistent. Thus, further research, which particularly could incorporate different aspects of individual consumer behavior, should be conducted. Besides this, substantive normative studies are needed. In addition, results of research on consumer boycotts should be transferred to adjacent fields of research (e. g. voluntary behavior).
Starting Page	553
Ending Page	580
Page Count	28
File Format	PDF
ISSN	00442372
Journal	Zeitschrift für Betriebswirtschaft
Volume Number	78
Issue Number	5
e-ISSN	18618928
Language	English
Publisher	Gabler Verlag
Publisher Date	2008-05-01
Publisher Place	Wiesbaden
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Corporate Culture; Diversity; Social Responsibility Nonprofit Institutions; NGOs; Social Entrepreneurship Marketing and Advertising: Other Boycott social dilemmas prosocial behavior non-governmental organizations (NGO) business crisis business communication Business and Management Operations Management Organization Human Resource Management Accounting/Auditing Business Taxation/Tax Law
Content Type	Text
Resource Type	Article
Subject	Business and International Management Economics and Econometrics

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