NDLI: Ayudarum: an Austrian crowdsourcing company in the Startup Chile accelerator program

Content Provider	Springer Nature Link
Author	Carmel, Erran Káganer, Evgeny
Copyright Year	2014
Abstract	The founders of Ayudarum, an Austrian crowdsourcing company that is focused on connecting students with potential employers, joined the Chilean Startup accelerator ‘Startup Chile’ to help their young company expand outside its European roots. Startup Chile had provided Ayudarum with a mentor to help them understand how to grow Ayudarum’s number of users. Ayudarum’s initial business model, which had functioned well in Europe, involved partnering with universities. Universities made the Ayudarum site available to students who, in turn, logged in with their student email account. Once there was a large base of students onboard, firms were contacted to advertise jobs on the site. Now that the founders were trying to tap into the South American market, they discovered that students did not use their university email addresses and that there were distinct cultural differences in the way students worked, found jobs, and were paid. This difference may mean that Ayudarum would need to rethink the way its business model, how different markets should be targeted, and how the most value could be derived from its membership at Startup Chile.
Starting Page	469
Ending Page	478
Page Count	10
File Format	PDF
ISSN	00442372
Journal	Zeitschrift für Betriebswirtschaft
Volume Number	84
Issue Number	3
e-ISSN	18618928
Language	English
Publisher	Springer Berlin Heidelberg
Publisher Date	2014-02-12
Publisher Place	Berlin, Heidelberg
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Crowdsourcing Innovation Entrepreneurship Business model development Start-up Business/Management Science Production/Logistics/Supply Chain Organization/Planning Human Resource Management Accounting/Auditing Business Taxation/Tax Law
Content Type	Text
Resource Type	Article
Subject	Business and International Management Economics and Econometrics

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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