NDLI: Introducing communication standards in corporate networks—A normative approach for a decentralized decision structure

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Introducing communication standards in corporate networks—A normative approach for a decentralized decision structure

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Introducing communication standards in corporate networks—A normative approach for a decentralized decision structure

Content Provider	Springer Nature Link
Author	Heinrich, Bernd Klier, Mathias Bewernik, Marc Andre
Copyright Year	2011
Abstract	Aktuell diskutierte Standards und Technologien (bspw. im Bereich Web Services) werden die IT-gestützte Kommunikation zwischen Unternehmen stark verändern. Die Standardisierungsentscheidung geht jedoch mit dem Risiko einher, einen Standard einzuführen, den andere Unternehmen danach nicht verwenden. Somit entsteht durch die netzeffektbedingte Interdependenz der Standardisierungsentscheidungen ein Koordinationsproblem, das Standardisierungsproblem. Handelt es sich dabei um autonom entscheidende Akteure (bspw. eigenständige Unternehmen), denen die Standardisierungsentscheidungen der anderen Akteure im Netzwerk nicht bekannt sind, liegt das Standardisierungsproblem bei dezentraler Entscheidungsstruktur und unvollständiger Information vor. Die Akteure müssen folglich jeweils unter Unsicherheit über die eigene Einführung eines Standards entscheiden. Um daraus resultierende Ineffizienzen zu reduzieren und Fehlentscheidungen zu vermeiden, wird im Beitrag ein gestaltungsorientierter Ansatz entwickelt. Dieser soll die einzelnen Akteure im Netzwerk unterstützen, die Standardisierungsentscheidungen der anderen Akteure und somit die im Falle einer Standardisierung resultierenden Netzeffekte zu antizipieren. Kern des Ansatzes ist es dabei, die Interdependenz der Entscheidungen modellendogen zu repräsentieren und das resultierende Gleichungssystem zu lösen.Standards and technologies (e.g. in the area of web services) that are currently discussed in research and practice will strongly change IT-based communication between organizations. However, the decision to standardize is accompanied by the risk of introducing a standard that is not adopted by other organizations afterwards. Hence, the interdependencies among the standardization decisions due to positive network effects result in a coordination problem, which is referred to as “the standardization problem”. If the standardization decisions are taken by autonomous actors (e.g. legally independent organizations) that do not know the standardization decisions of the other actors in the network, this standardization problem arises for a decentralized decision structure and incomplete information. Thus, actors have to decide under uncertainty on whether to standardize or not. To avoid resulting inefficiencies and wrong decisions, we propose a formal, normative approach. This approach allows an actor within the network to anticipate the standardization decisions of the other actors and the associated network effects. Central to our approach are the consideration of interdependencies among the standardization decisions and the solution of the resulting system of equations.
Starting Page	447
Ending Page	485
Page Count	39
File Format	PDF
ISSN	00442372
Journal	Zeitschrift für Betriebswirtschaft
Volume Number	81
Issue Number	4
e-ISSN	18618928
Language	English
Publisher	SP Gabler Verlag
Publisher Date	2011-03-22
Publisher Place	Wiesbaden
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Communication standards Network effects Standardization problem Decision support Decentralized decision structure Production/Logistics Accounting/Auditing Management/Business for Professionals Personnel Management Organization/Planning Business/Management Science
Content Type	Text
Resource Type	Article
Subject	Business and International Management Economics and Econometrics

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
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3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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