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| Content Provider | Springer Nature Link |
|---|---|
| Author | Bruhn, Manfred Batt, Verena Hadwich, Karsten Meldau, Sandrina |
| Copyright Year | 2010 |
| Abstract | Dienstleistungsanbieter bieten ihre Leistungen vermehrt in Kooperation mit anderen Unternehmen in Form von Dienstleistungscentern an. Der Zusammenschluss von Unternehmen in Form eines Centers hat zur Folge, dass sich die Messung der Qualität deutlich komplexer gestaltet als bei einer einzelnen Organisation. Der vorliegende Artikel nimmt sich dieser Problematik an und verfolgt die Zielsetzung, ein theoriegeleitetes Modell zu entwickeln, das sich zur Messung der Qualität in Dienstleistungscentern eignet. Das Augenmerk bei dem zu konzeptualisierenden Modell liegt darauf, diejenigen Einflussfaktoren, die zur Gesamtqualitätswahrnehmung des Dienstleistungscenters beitragen, zu identifizieren. Es wird herausgearbeitet, dass sich die Qualitätsbeurteilung durch den Centernutzer zum einen auf Basis von Einzelinteraktionen (im Sinne von Kontaktpunkten) mit verschiedenen Servicepartnern und zum anderen auf Basis bestehender institutioneller Rahmenbedingungen (d. h. dem Centerbetrieb) bildet. Das globale Qualitätsurteil bezüglich des Dienstleistungscenters eines Centernutzers ist folglich eine Funktion aus n Kontaktpunktqualitäten (mit k = 1 bis n) und der Centerbetriebsqualität. Am Beispiel eines Flughafens wird anschließend überprüft, inwiefern das entwickelte Modell empirischen Nachweis findet. Die empirische Überprüfung des Modells zeigt, dass die Centerbetriebsqualität sowie der erste und der letzte Kontaktpunkt, den ein Centernutzer durchläuft, einen zentralen Einfluss auf die Gesamtqualitätswahrnehmung des Kunden haben.The study shows that customers’ perception of overall quality in services centers is driven by two components: the service encounter quality and the quality of the servicecape. Thus, customers’ overall evaluation of service quality in a services center is a function of n service encounter qualities (k = 1…n) and the quality of the servicecape. Furthermore, it is of great importance for the quality management of a services center that there could be (1) direct effects between the quality dimensions and the overall service quality as well as (2) direct effects between the quality dimensions themselves. The above mentioned study had been carried out exemplarily at the EuroAirport Basel-Mulhouse-Freiburg. The survey results suggest that servicecape quality has a significant effect both on the overall service quality and on the service encounter qualities. Moreover, the study shows that key quality indicators of the service center apply to the perception of security as well as to the service environment (for instance, arrangement of check-in/security desk, comfort of seats, ambience of waiting area). |
| Starting Page | 351 |
| Ending Page | 382 |
| Page Count | 32 |
| File Format | |
| ISSN | 00442372 |
| Journal | Zeitschrift für Betriebswirtschaft |
| Volume Number | 80 |
| Issue Number | 4 |
| e-ISSN | 18618928 |
| Language | English |
| Publisher | SP Gabler Verlag |
| Publisher Date | 2010-02-03 |
| Publisher Place | Wiesbaden |
| Access Restriction | One Nation One Subscription (ONOS) |
| Subject Keyword | Quality in services centers Service encounter quality Quality of the servicecape Production/Logistics Personnel Management Accounting/Auditing Organization/Planning Management/Business for Professionals Business/Management Science |
| Content Type | Text |
| Resource Type | Article |
| Subject | Business and International Management Economics and Econometrics |
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