NDLI: Entrepreneurial global franchise ventures: US and European franchisee failure strategic and empirical perspectives

Content Provider	Springer Nature Link
Author	Holmberg, Stevan R. Morgan, Kathryn Boe
Copyright Year	2007
Abstract	Rapid United States and European franchise growth offers potential benefits for stakeholders and host counties, as well as the potential for failure. Franchisee failure research is a complex area confounded by varying failure definitions, approaches, an event-focus, and single-year data. This paper includes a strategic franchisee failure perspective that views franchisee failure as a multi-stage process rather than an event; new longitudinal data from the United States for over 780 franchise systems and 292,000 franchise units and United Kingdom franchisee failure data for over 700 franchise systems and 31,000 franchisee units; and estimates of current European business-format franchise market size, including selected Central and Eastern European countries. Understanding and mitigating franchisee failure provide potential lessons for franchisors and franchisees. Franchisee failure and the strategic implications for franchise entrepreneurial ventures is a significant research area that merits further study and analysis.
Starting Page	379
Ending Page	401
Page Count	23
File Format	PDF
ISSN	15547191
Journal	International Entrepreneurship and Management Journal
Volume Number	3
Issue Number	4
e-ISSN	15551938
Language	English
Publisher	Springer US
Publisher Date	2007-04-21
Publisher Place	Boston
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Franchisee failure US and European franchising Business/Management Science Management Entrepreneurship
Content Type	Text
Resource Type	Article
Subject	Management Information Systems Management of Technology and Innovation

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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