NDLI: Automating user reviews using ontologies: an agent-based approach

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Automating user reviews using ontologies: an agent-based approach

Content Provider	Springer Nature Link
Author	Şensoy, Murat Yolum, Pınar
Copyright Year	2011
Abstract	The Web is becoming a global market place, where the same services and products are offered by different providers. When obtaining a service, consumers have to select one provider among many alternatives to receive a service or buy a product. In real life, when obtaining a service, many consumers depend on the user reviews. User reviews—presumably written by other consumers—provide details on the consumers’ experiences and thus are more informative than ratings. The down side is that such user reviews are written in natural language, making it extremely difficult to be interpreted by computers. Therefore, current technologies do not allow automation of user reviews and require too much human effort for tasks such as writing and reading reviews for the providers, aggregating existing information, and finally choosing among the possible candidates. In this paper, we represent consumers’ reviews as machine processable structures using ontologies and develop a layered multiagent framework to enable consumers to find satisfactory service providers for their needs automatically. The framework can still function successfully when consumers evolve their language and when deceptive reviewers enter the system. We show the flexibility of the framework by employing different algorithms for various tasks and evaluate them for different circumstances.
Starting Page	285
Ending Page	323
Page Count	39
File Format	PDF
ISSN	1386145X
Journal	World Wide Web
Volume Number	15
Issue Number	3
e-ISSN	15731413
Language	English
Publisher	Springer US
Publisher Date	2011-06-09
Publisher Place	Boston
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	e-commerce service selection ontologies trust Operating Systems Information Systems Applications (incl. Internet) Database Management
Content Type	Text
Resource Type	Article
Subject	Computer Networks and Communications Software Hardware and Architecture

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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