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| Content Provider | Springer Nature Link |
|---|---|
| Author | Conlly, Terry Reb, Jochen |
| Copyright Year | 2011 |
| Abstract | This research examines the moderating role of regret aversion in reason-based choice. Earlier research has shown that regret aversion and reason-based choice effects are linked through a common emphasis on decision justification, and that a simple manipulation of regret salience can eliminate the decoy effect, a well-known reason-based choice effect. We show here that the effect of regret salience varies in theory-relevant ways from one reason-based choice effect to another. For effects such as the select/reject and decoy effect, both of which were independently judged to be unreasonable bases for deciding, regret salience eliminated the effect. For the most-important attribute effect that is judged to be normatively acceptable, however, regret salience amplified the effect. Anticipated self-blame regret and perceived decision justifiability consistently predicted preferences and thus offer a parsimonious account of both attenuation and amplification of these reason-based choice effects. |
| Starting Page | 35 |
| Ending Page | 51 |
| Page Count | 17 |
| File Format | |
| ISSN | 00405833 |
| Journal | Theory and Decision |
| Volume Number | 73 |
| Issue Number | 1 |
| e-ISSN | 15737187 |
| Language | English |
| Publisher | Springer US |
| Publisher Date | 2011-07-31 |
| Publisher Place | Boston |
| Access Restriction | One Nation One Subscription (ONOS) |
| Subject Keyword | Decision justification Reason-based choice Regret Regret aversion Decoy effect Accept/reject effect Most important attribute effect Methodology of the Social Sciences Economic Theory Game Theory, Economics, Social and Behav. Sciences Game Theory/Mathematical Methods Operations Research/Decision Theory |
| Content Type | Text |
| Resource Type | Article |
| Subject | Arts and Humanities Economics, Econometrics and Finance Developmental and Educational Psychology Social Sciences Decision Sciences Applied Psychology Computer Science Applications |
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