NDLI: Prediction of purchase behaviors across heterogeneous social networks

Content Provider	Springer Nature Link
Author	Wang, Yuanzhuo Li, Jingyuan Liu, Qiang Ren, Yan
Copyright Year	2015
Abstract	Due to the development of web services, many social network sites, as well as online shopping sites have been booming in the past decade, where it is a common phenomenon that people are likely to use multiple services at the same time. On the one hand, previous research findings indicate the data sparsity issues of online shopping accounts, which is caused by the heavy-tailed distribution of user information. On the other hand, in social network sites, the personal information and the corresponding statuses of an account are abundant, and their genuineness is guaranteed either by the service provider, or by the willingness of the account owner to connect to his or her friends in reality. Making use of the correlation between accounts of a same individual is a crucial prerequisite for many interesting cross network applications, such as improving the recommendation performance of the online shopping sites using extra information from social network services. In this paper, we firstly propose a game-theoretic method to identify correlation accounts of individuals between social network sites and online shopping sites with stable matching model, incorporating account profiles as well as historical behaviors. Using the above account relationships, we then put forward a predicting method that combines heterogeneous social network information and online shopping information, to predict the purchasing behaviors. The results show that our method identifies up to 70 % of the correlation accounts between Facebook and eBay, one of the most popular social network sites and online shopping sites in the world, respectively. The experimental results also show that using the correlation account sets, the accuracy of our purchase predicting method outperforms the state-of-the-art methods by 5 %.
Starting Page	3320
Ending Page	3336
Page Count	17
File Format	PDF
ISSN	09208542
Journal	The Journal of Supercomputing
Volume Number	71
Issue Number	9
e-ISSN	15730484
Language	English
Publisher	Springer US
Publisher Date	2015-08-12
Publisher Place	New York
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Prediction of purchase behaviors Account matching Heterogeneous social networks Programming Languages, Compilers, Interpreters Processor Architectures Computer Science
Content Type	Text
Resource Type	Article
Subject	Theoretical Computer Science Information Systems Hardware and Architecture Software

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
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9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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