NDLI: Ambivalent Sexism and the Sexual Double Standard

Content Provider	Springer Nature Link
Author	Zaikman, Yuliana Marks, Michael J.
Copyright Year	2014
Abstract	The sexual double standard is the notion that women are evaluated negatively and men positively for engaging in similar sexual behaviors. Because traditional, gender-based stereotypes are reflected in the attitudes that people hold towards men and women, it is likely that sexism plays a part in the manifestation of the double standard. The goal of the present study is to investigate the relationship between sexism (prejudice against individuals based on their gender) and the sexual double standard. There are two types of sexism: hostile (negative prejudice) and benevolent (positive prejudice). We hypothesized that participants displaying high levels of either type of sexism would be most likely to exhibit the sexual double standard. A US-sample of 232 undergraduates from a Southwestern university completed the Ambivalent Sexism Inventory (ASI) and the Ambivalence Towards Men Inventory (AMI) and then evaluated a hypothetical target individual who reported having zero, one or 12 sexual partners. Results show that participants’ sexist attitudes towards men and women were related to their exhibition of the sexual double standard. Specifically, men and women’s hostile attitudes towards targets of their own gender were related to negative evaluations of highly sexually active targets of the same gender, while men and women’s benevolent attitudes towards the opposite gender were related to positive evaluation of highly sexually active targets of the opposite gender. Implications of the present results and directions for future research are discussed.
Starting Page	333
Ending Page	344
Page Count	12
File Format	PDF
ISSN	03600025
Journal	Sex Roles
Volume Number	71
Issue Number	9-10
e-ISSN	15732762
Language	English
Publisher	Springer US
Publisher Date	2014-10-13
Publisher Place	Boston
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Sexual double standard Sexism Ambivalent sexism Sexist attitudes Sexual activity Gender norms Gender Studies Sociology Medicine/Public Health
Content Type	Text
Resource Type	Article
Subject	Gender Studies Developmental and Educational Psychology Social Psychology

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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