NDLI: Does Alternating Between Masculine and Feminine Pronouns Eliminate Perceived Gender Bias in Text?

Content Provider	Springer Nature Link
Author	Madson, Laura Hessling, Robert M.
Copyright Year	1999
Abstract	This study explores whether alternating betweenthe pronouns “he” and “she” ina text is an effective way to avoid sexist language.Participants were psychology students at a largemidwestern university and were predominately White and frommiddle-class backgrounds. Students read two versions ofan essay, one that alternated between masculine andfeminine pronouns and one that exclusively used paired, “he or she”-type pronouns. Readersperceived the alternating version to be biased in favorof females and lower in overall quality than the pairedversion. However, the alternating version appeared to be more effective at combating sexism,suggesting an alternating strategy may be desirable forauthors with this goal. If the author is not primarilyconcerned with increasing readers' awareness of gender issues, techniques such as pluralization or thesingular “they” may be moreappropriate.
Starting Page	559
Ending Page	575
Page Count	17
File Format	PDF
ISSN	03600025
Journal	Sex Roles
Volume Number	41
Issue Number	7-8
e-ISSN	15732762
Language	English
Publisher	Kluwer Academic Publishers-Plenum Publishers
Publisher Date	1999-01-01
Publisher Place	New York
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Interdisciplinary Studies Anthropology/Archaeometry Sociology Developmental Psychology Social Psychology
Content Type	Text
Resource Type	Article
Subject	Gender Studies Developmental and Educational Psychology Social Psychology

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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