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| Content Provider | Springer Nature Link |
|---|---|
| Author | Garrett, Meghann L. |
| Copyright Year | 2009 |
| Abstract | This essay attempts to explore trademark law and the marks themselves from a semiotic viewpoint to provide a deeper understanding to (trademark) law as a system of signs. Although the language of trademark law may suggest slightly different meanings, for the purpose of this essay “trademark” will refer to an area of law (unless otherwise indicated) and “mark” will refer to the individual sign. The first part of this essay will provide a brief overview of semiotics. Second, it will outline a general look at trademark law as set forth in the Lanham Act. The third section is a semiotic approach to provide a deeper understanding of trademark law. Finally, the essay will analyze a seminal trademark case whilst using semiotics to address legal meaning within the case. Semiotics teaches that no absolute meaning can be found. This essay, then, attempts to secure at least one particular meaning of the Qualitex case and what it means in trademark law today. |
| Starting Page | 61 |
| Ending Page | 75 |
| Page Count | 15 |
| File Format | |
| ISSN | 09528059 |
| Journal | International Journal for the Semiotics of Law - Revue internationale de Sémiotique juridique |
| Volume Number | 23 |
| Issue Number | 1 |
| e-ISSN | 15728722 |
| Language | English |
| Publisher | Springer Netherlands |
| Publisher Date | 2009-12-12 |
| Publisher Place | Dordrecht |
| Access Restriction | One Nation One Subscription (ONOS) |
| Subject Keyword | Trademark Sign Identity Commodity Distinctiveness Qualification Logic Philosophy of Law Sociolinguistics Applied Linguistics Law Theory/Law Philosophy |
| Content Type | Text |
| Resource Type | Article |
| Subject | Law Linguistics and Language |
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