NDLI: The diffusion of a new service: Combining service consideration and brand choice

Content Provider	Springer Nature Link
Author	Landsman, Vardit Givon, Moshe
Copyright Year	2009
Abstract	We propose an individual-level model of a two-stage service diffusion process. In the first stage, customers decide whether to “consider” joining the service. This (Consideration) stage is modeled by a hazard model. Customers who decide to consider the service move on to the Choice stage, wherein they choose among the service alternatives and an outside No Choice option. This stage is modeled by a conditional Multinomial Logit model. The service provider does not observe the transition in the first stage of potential customers who have yet to choose a brand. Such potential customers may have started to consider joining the service, yet chose the outside alternative in each period thereafter. One of the main contributions of the model is its ability to distinguish between these two non-adopter types. We estimated the model using data on the adoption process of newly introduced service plans offered by a commercial bank. We employed the hierarchical Bayes Monte Carlo Markov Chain procedure to estimate individual as well as population parameters. The empirical results indicate that the model outperforms competing models in breadth of analysis, model fit, and prediction accuracy.
Starting Page	91
Ending Page	121
Page Count	31
File Format	PDF
ISSN	15707156
Journal	Quantitative Marketing and Economics
Volume Number	8
Issue Number	1
e-ISSN	1573711X
Language	English
Publisher	Springer US
Publisher Date	2009-09-25
Publisher Place	Boston
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Diffusions Brand choice Bayesian analysis Marketing Statistics for Business/Economics/Mathematical Finance/Insurance Economic Theory
Content Type	Text
Resource Type	Article
Subject	Economics, Econometrics and Finance Marketing

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

The diffusion of a new service: Combining service consideration and brand choice

Brand and Quantity Choice Dynamics Under Price Uncertainty

Heterogeneity distributions of willingness-to-pay in choice models

Consumer learning and evolution of consumer brand preferences

Bayesian Analysis of Simultaneous Demand and Supply

Bayesian multi-resolution spatial analysis with applications to marketing

Costly search and consideration sets in storable goods markets

Generalized Reverse Discrete Choice Models

Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity

The diffusion of a new service: Combining service consideration and brand choice

Similar Documents

The diffusion of a new service: Combining service consideration and brand choice

Brand and Quantity Choice Dynamics Under Price Uncertainty

Heterogeneity distributions of willingness-to-pay in choice models

Consumer learning and evolution of consumer brand preferences

Bayesian Analysis of Simultaneous Demand and Supply

Bayesian multi-resolution spatial analysis with applications to marketing

Costly search and consideration sets in storable goods markets

Generalized Reverse Discrete Choice Models

Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity

The diffusion of a new service: Combining service consideration and brand choice