NDLI: Unresponsive and Unpersuaded: The Unintended Consequences of a Voter Persuasion Effort

Content Provider	Springer Nature Link
Author	Bailey, Michael A. Hopkins, Daniel J. Rogers, Todd
Copyright Year	2016
Abstract	To date, field experiments on campaign tactics have focused overwhelmingly on mobilization and voter turnout, with far more limited attention to persuasion and vote choice. In this paper, we analyze a field experiment with 56,000 Wisconsin voters designed to measure the persuasive effects of canvassing, phone calls, and mailings during the 2008 presidential election. Focusing on the canvassing treatment, we find that persuasive appeals had two unintended consequences. First, they reduced responsiveness to a follow-up survey among infrequent voters, a substantively meaningful behavioral response that has the potential to induce bias in estimates of persuasion effects as well. Second, the persuasive appeals possibly reduced candidate support and almost certainly did not increase it. This counterintuitive finding is reinforced by multiple statistical methods and suggests that contact by a political campaign may engender a backlash.
Starting Page	713
Ending Page	746
Page Count	34
File Format	PDF
ISSN	01909320
Journal	Political Behavior
Volume Number	38
Issue Number	3
e-ISSN	15736687
Language	English
Publisher	Springer US
Publisher Date	2016-03-28
Publisher Place	New York
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Field experiment Political campaigns Political persuasion Non-random attrition Survey response Political Science Sociology
Content Type	Text
Resource Type	Article
Subject	Sociology and Political Science

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
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9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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