NDLI: Approaching the familiar: On the ability of mere exposure to direct approach and avoidance behavior

Content Provider	Springer Nature Link
Author	Jones, Isaiah F. Young, Steven G. Claypool, Heather M.
Copyright Year	2011
Abstract	The mere-exposure literature has shown that familiar objects are preferred to novel objects. However, no work has definitively shown that mere exposure can direct and facilitate approach movements. In Experiment 1, participants were shown stimuli and were later re-exposed to them along with novel stimuli. Participants were directed to make an approach or avoidant motion to each and response times were recorded. As predicted, participants were quicker to approach and slower to avoid familiar relative to novel stimuli. In Experiment 2, participants were shown mere-exposed and novel symbols and were asked to “push” or “pull” a joystick in response to each, based on their intuition. Extending Experiment 1’s findings, participants freely selected an approach response more frequently for familiar compared to novel stimuli. Moreover, in this same experiment, familiar stimuli were judged as more likeable than were novel stimuli, and participants’ liking for familiar stimuli correlated with the frequency with which they were approached. Implications of these findings are discussed.
Starting Page	383
Ending Page	392
Page Count	10
File Format	PDF
ISSN	01467239
Journal	Motivation and Emotion
Volume Number	35
Issue Number	4
e-ISSN	15736644
Language	English
Publisher	Springer US
Publisher Date	2011-06-08
Publisher Place	Boston
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Approach behavior Fluency Mere exposure Social cognition Personality and Social Psychology Psychology Clinical Psychology
Content Type	Text
Resource Type	Article
Subject	Experimental and Cognitive Psychology Social Psychology

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
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