NDLI: Sadness as Pleasure-Seeking Prime and Anxiety as Attentiveness Prime: The “Different Affect

Content Provider	Springer Nature Link
Author	Raghunathan, Rajagopal Corfman, Kim P.
Copyright Year	2004
Abstract	According to popular interpretations of both the mood repair and affect-as-information theories, affective states of the same valence should have equivalent influences on behavior. We propose, instead, the Different Affect–Different Effect (DADE) model. Building on cognitive and psychoevolutionary theories of affect, we predict that while sadness leads to seeking pleasurable stimuli (consistent with mood repair predictions), anxiety leads to becoming more attentive (consistent with affect-as-information predictions). These predictions are tested using consumption stimuli and, across two experiments, results were consistent with our hypotheses. This research helps resolve apparent discrepancies among our findings and those found in previous mood repair and affect-as-information literatures. Specifically, we suggest that in previous demonstrations of mood repair through seeking pleasurable stimuli, the mood-state in question was most closely related to that of sadness. Likewise, we argue that in previous demonstrations of sadness leading to greater attentiveness, the procedure used to evoke sadness is also likely to have evoked anxiety.
Starting Page	23
Ending Page	41
Page Count	19
File Format	PDF
ISSN	01467239
Journal	Motivation and Emotion
Volume Number	28
Issue Number	1
e-ISSN	15736644
Language	English
Publisher	Kluwer Academic Publishers-Plenum Publishers
Publisher Date	2004-01-01
Publisher Place	New York
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Clinical Psychology Developmental Psychology Psychology of Personality Social Psychology
Content Type	Text
Resource Type	Article
Subject	Experimental and Cognitive Psychology Social Psychology

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
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4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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