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| Content Provider | Springer Nature Link |
|---|---|
| Author | Morsella, Ezequiel Feinberg, Giles H. Cigarchi, Sepeedeh Newton, James W. Williams, Lawrence E. |
| Copyright Year | 2010 |
| Abstract | When reaching goals, organisms must simultaneously meet the overarching goal of conserving energy. According to the law of least effort, organisms will select the means associated with the least effort. The mechanisms underlying this bias remain unknown. One hypothesis is that organisms come to avoid situations associated with unnecessary effort by generating a negative valence toward the stimuli associated with such situations. Accordingly, merely using a dysfunctional, ‘slow’ computer mouse causes participants to dislike ambient neutral images (Study 1). In Study 2, nonsense shapes were liked less when associated with effortful processing (135° of mental rotation) versus easier processing (45° of rotation). Complementing ‘fluency’ effects found in perceptuo-semantic research, valence emerged from action-related processing in a principled fashion. The findings imply that negative valence associations may underlie avoidance motivations, and have practical implications for educational/workplace contexts in which effort and positive affect are conducive to success. |
| Starting Page | 296 |
| Ending Page | 305 |
| Page Count | 10 |
| File Format | |
| ISSN | 01467239 |
| Journal | Motivation and Emotion |
| Volume Number | 35 |
| Issue Number | 3 |
| e-ISSN | 15736644 |
| Language | English |
| Publisher | Springer US |
| Publisher Date | 2010-06-04 |
| Publisher Place | Boston |
| Access Restriction | One Nation One Subscription (ONOS) |
| Subject Keyword | Processing fluency Effort Law of least effort Valence Psychology Clinical Psychology Personality and Social Psychology |
| Content Type | Text |
| Resource Type | Article |
| Subject | Experimental and Cognitive Psychology Social Psychology |
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