NDLI: Impact of satisfaction with e-retailers’ touch points on purchase behavior: the moderating effect of search and experience product type

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Impact of satisfaction with e-retailers’ touch points on purchase behavior: the moderating effect of search and experience product type

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Impact of satisfaction with e-retailers’ touch points on purchase behavior: the moderating effect of search and experience product type

Content Provider	Springer Nature Link
Author	Lim, Jeen Su Al Aali, Abdulrahman Heinrichs, John H.
Copyright Year	2014
Abstract	This study develops and tests a consumer touch-point satisfaction model of online purchase. The model captures the moderating effect of search and experience product type on the relationships among the satisfaction with two of the e-retailer’s touch points (e-shopping site and social media sites), loyalty intention, and purchase. Analysis results show significant moderating effect of product type on these relationships. The results show that the effect of e-shopping site satisfaction on loyalty intention and the effects of social media site satisfaction as well as loyalty intention on purchase are stronger for search products than for experience products. However, the effect of social media sites’ satisfaction on loyalty intention is stronger for experience products than that of search products. The paper concludes with a discussion of managerial implications, limitations, and future research directions.
Starting Page	225
Ending Page	235
Page Count	11
File Format	PDF
ISSN	09230645
Journal	Marketing Letters
Volume Number	26
Issue Number	2
e-ISSN	1573059X
Language	English
Publisher	Springer US
Publisher Date	2014-10-28
Publisher Place	New York
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	E-retailer’s touch points E-retailer’s e-shopping site satisfaction E-retailer’s social media site satisfaction Product type Loyalty intention Purchase Marketing
Content Type	Text
Resource Type	Article
Subject	Business and International Management Economics and Econometrics Marketing

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Erratum to: Impact of satisfaction with e-retailers’ touch points on purchase behavior: the moderating effect of search and experience product type

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Impact of satisfaction with e-retailers’ touch points on purchase behavior: the moderating effect of search and experience product type

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