NDLI: The Duchenne Smile and Persuasion

Content Provider	Springer Nature Link
Author	Gunnery, Sarah D. Hall, Judith A.
Copyright Year	2014
Abstract	We investigated persuasiveness as a social outcome of the ability to produce a deliberate Duchenne smile in a role-play task and of a participant’s use of a Duchenne smile while persuading someone in a live interaction. Participants were tasked with persuading an experimenter to drink a pleasant and unpleasant tasting juice as well as not drink a pleasant and unpleasant juice while being videotaped. Participants’ deliberate Duchenne smiling ability was measured by asking participants to smile while acting out “genuine happiness” and also to mask imagined negative affect with a smile. Smiles in the deliberate Duchenne smiling task and the persuasion task were coded for presence of the Duchenne marker, and naïve viewers of the persuasion task made ratings of how pleasant they thought the juice was. Results showed further evidence that a sizeable minority of people can deliberately produce a Duchenne smile and showed that those with this ability are more persuasive. When persuading to drink the pleasant tasting juice, the correlation between the ability to produce a deliberate Duchenne smile and persuasion was partially due to the use of the Duchenne smile while persuading, but this was not the case with the unpleasant tasting juice. When persuading to drink the unpleasant juice, participants who could deliberately put on the Duchenne smile were more persuasive but their persuasiveness was not the result of using a Duchenne smile during the persuasion task.
Starting Page	181
Ending Page	194
Page Count	14
File Format	PDF
ISSN	01915886
Journal	Journal of Nonverbal Behavior
Volume Number	38
Issue Number	2
e-ISSN	15733653
Language	English
Publisher	Springer US
Publisher Date	2014-01-29
Publisher Place	Boston
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Duchenne smile Persuasion Expressive control Individual differences Personality and Social Psychology Sociology Social Sciences
Content Type	Text
Resource Type	Article
Subject	Social Psychology

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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