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Export performance of small firms from small countries: The case of New Zealand

Content Provider	Springer Nature Link
Author	Casey, Sarah R. Hamilton, Robert T.
Copyright Year	2014
Abstract	Drawing on traditional models of multinational expansion and organisational learning, Brouthers et al. (J Int Mark 17:21–38, 2009) prescribe that in some circumstances, small firms exporting from small countries should concentrate their exports into a single overseas market. These particular circumstances pertain to small Greek and Caribbean exporters in mature low-technology industries. This research extends this 2009 study to the same size group of small firms in another small country, New Zealand. Model estimation involved multiple regression methods on survey data from 249 small New Zealand exporters. Contrasting with Brouthers et al.’s advice, this study finds that small New Zealand exporters should not concentrate their exports into one or a few overseas markets. Success for these small firms stemmed from higher rates of R&D expenditure and multi-market exporting through company-owned channels in distant markets. These differences reflect the different environments and sample characteristics between the two studies. The paper contextualises further the evidence base on the strategies that small firm owner-managers should pursue and policy makers should promote.En s’appuyant sur les modèles traditionnels d’expansion multinationale et d’apprentissage organisationnel, Brouthers et al. (J Int Mark 17:21–38, 2009) prévoient que dans certaines conditions, les petites entreprises exportatrices opérant à partir de pays petits devraient concentrer leurs exportations vers un seul marché étranger. Ces conditions particulières concernent les petits exportateurs grecs et des Caraïbes opérant dans des industries en phase de maturité et de faible technologie. Cette recherche est une extension d’une étude menée initialement en 2009 avec un groupe similaire de petites entreprises dans un autre pays petit, la Nouvelle-Zélande. L’estimation du modèle est faite à l’aide de multiples méthodes de régression émanant d’une collective de données auprès de 249 petits exportateurs néo-zélandais. En contraste avec les recommandations de Brouthers et al, cette étude constate que les petits exportateurs néo-zélandais ne devraient pas uniquement concentrer leurs exportations vers un seul ou quelques marchés outre-mer. Le succès observé de ces petites entreprises s'explique par des taux élevés d’investissement en dépenses de R& D et une approche multi-marché d'exportation, utilisant les canaux de distribution appartenant à la société dans les marchés éloignés. Ces différences observées reflètent les divers environnements et caractéristiques de l'échantillon entre les deux études. Le document met en contexte les résultats obtenus en relation avec les stratégies que les petites entreprises « propriétaires-dirigeants » devraient appliquer et que les décideurs politiques devraient promouvoir dans le futur.
Starting Page	254
Ending Page	269
Page Count	16
File Format	PDF
ISSN	15707385
Journal	Journal of International Entrepreneurship
Volume Number	12
Issue Number	3
e-ISSN	15737349
Language	English
Publisher	Springer US
Publisher Date	2014-06-01
Publisher Place	Boston
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	performance à l'exportation intensité à l’exportation l'internationalisation les petites entreprises Nouvelle-Zélande Entrepreneurship Microeconomics International Economics Management/Business for Professionals
Content Type	Text
Resource Type	Article
Subject	Business, Management and Accounting

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