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| Content Provider | Springer Nature Link |
|---|---|
| Author | O'Hagan, John Harvey, Denice |
| Copyright Year | 2000 |
| Abstract | Corporate philanthropy towards the arts isof long standing in the United States. There is nosuch tradition in Europe, but corporate sponsorship ofthe arts has been in place since the 1960s (seeFrémion, 1994). This paper will discuss thedifferences and similarities between these two formsof business support to the arts and then concentrateprimarily on corporate sponsorship. The motivationsfor companies to sponsor arts events are examined inthe context both of the literature relating to themotivations for corporate philanthropy and corporatepromotional/marketing expenditure. Results from asurvey of 69 companies that had sponsored 129 artsevents in Ireland are presented and compared to thelimited results from similar surveys elsewhere. Itis suggested that the motivations for such sponsorshipcan usefully be reduced to four: promotion ofimage/name, supply-chain cohesion, rent-seeking andnon-monetary benefit to managers/owners. The evidence for this from the survey, either directly available orimplicit in the responses to some other questions, issignificant. |
| Starting Page | 205 |
| Ending Page | 224 |
| Page Count | 20 |
| File Format | |
| ISSN | 08852545 |
| Journal | Journal of Cultural Economics |
| Volume Number | 24 |
| Issue Number | 3 |
| e-ISSN | 15736997 |
| Language | English |
| Publisher | Kluwer Academic Publishers |
| Publisher Date | 2000-01-01 |
| Publisher Place | Dordrecht |
| Access Restriction | One Nation One Subscription (ONOS) |
| Subject Keyword | Economic Policy Microeconomics Public Finance & Economics |
| Content Type | Text |
| Resource Type | Article |
| Subject | Economics, Econometrics and Finance |
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