NDLI: Consumer Choice and Farmers’ Markets

Content Provider	Springer Nature Link
Author	Dodds, Rachel Holmes, Mark Arunsopha, Vichukan Chin, Nicole Le, Trang Maung, Samantha Shum, Mimi
Copyright Year	2013
Abstract	The increasing popularity of local food consumption can be attributed to the heightened awareness of food safety concerns, carbon emissions produced from food transportation, and an understanding of how large corporations’ obtain their food supplies. Although there is increasing discussion on both the local and organic food movement independently, there is not a wide availability of literature examining the motivations and perceptions of consumers with regard to farmers’ markets. Issues such as perceptions about what type of food consumers are purchasing at markets, nor the main motivations for frequenting such establishments are discussed. Therefore the purpose of this study was to determine consumer motivations, benefits, and perceptions of farmers’ markets. Using the case study location of Toronto, Canada, this study surveyed 300 participants during the fall of 2011. Findings indicated that the main purpose for visiting famers’ markets is not solely to fulfill grocery needs. Quality of products offered and the ability to support the local community were the primary motivators to visit the markets.
Starting Page	397
Ending Page	416
Page Count	20
File Format	PDF
ISSN	11877863
Journal	Journal of Agricultural and Environmental Ethics
Volume Number	27
Issue Number	3
e-ISSN	1573322X
Language	English
Publisher	Springer Netherlands
Publisher Date	2013-09-15
Publisher Place	Dordrecht
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Farmers market Local food movement Toronto Canada Consumer choice Ethics Evolutionary Biology Agricultural Economics Theory of Medicine/Bioethics Plant Sciences
Content Type	Text
Resource Type	Article
Subject	Environmental Chemistry History Agricultural and Biological Sciences

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