NDLI: Cultural Dimensions and Prototypical Criteria for Multi-Criteria Decision Support in Electronic Markets: A Comparative Analysis of Two Job Markets

Content Provider	Springer Nature Link
Author	Rutkowski, Anne Francoise Walle, Bartel
Copyright Year	2005
Abstract	Electronic markets are virtual meeting places where buyers and sellers interact to trade products or services. The main motivation for both buyers and sellers to participate in an electronic market is the desire to maximize their private utility (Bakos 1998). Electronic markets therefore usually provide some form of communication, decision or negotiation aid for buyers and sellers to support their utility maximizing goals. This paper presents a comparative analysis of two electronic job market case studies conducted at a university in Europe (Brussels, Belgium) and in the United States (Newark, New Jersey). At the occasion of the universities’ career fairs, students (n = 392) and local companies (n = 57) were invited to participate in an electronic job market to identify the best job offers (n = 137) and students, respectively. Participants were able to create personalized software agents to aid their search and decision making activities in the market. Every software agent was embedded with a multi-criteria decision support tool to produce a rank ordered list of students or job offers. Preference data gathered from market participants’ use of the multi-criteria decision model allow us to construct relational preference structures using a technique based on the mathematical theory of fuzzy relations (Bandler and Kohout 1980). These preference structures express relationships among the criteria that students and companies have used to identify job offers and companies, respectively. The purpose of the paper is to present the communicative and cultural implications of these relational preference structures. The theories of Hofstede (1983), Hall (1977) and Trompenaars (1993) on cultural dimensions allow us to discuss cultural differences on the choice of prototypical criteria. The paper concludes with implications for the use of electronic markets in the staffing industry and the role of software agents in such job markets.
Starting Page	285
Ending Page	306
Page Count	22
File Format	PDF
ISSN	09262644
Journal	Group Decision and Negotiation
Volume Number	14
Issue Number	4
e-ISSN	15729907
Language	English
Publisher	Kluwer Academic Publishers
Publisher Date	2005-01-01
Publisher Place	Dordrecht
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	electronic job markets decision support systems multi-criteria decision analysis fuzzy relational compositions cultural values prototypical criteria social identity theory Operations Research/Decision Theory
Content Type	Text
Resource Type	Article
Subject	Arts and Humanities Strategy and Management Social Sciences Management of Technology and Innovation Decision Sciences

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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