NDLI: Identifying ‘place’ in place branding: core and periphery in Brisbane’s “New World City”

Content Provider	Springer Nature Link
Author	Greep, Kelly Darchen, Sébastien
Copyright Year	2015
Abstract	Brisbane is Australia’s third largest city, and capital of the state of Queensland. It has a sprawling urban footprint and impending connections to neighbouring metropolises, said to create a ‘200 km city’. The governing body of Brisbane controls the largest municipality in Australia, with unrivalled opportunity to influence both urban planning and marketing for the CBD and suburbs. Brisbane is home to over one million people, and its population has grown rapidly over the past decades, doubling in the past 40 years. Brisbane represents the quintessential city with an emerging quest for urbanity, both in brand and physical form. The relationships between the city’s urban planning and its branding is not well examined, despite clear entanglement between these two strategies. We use a case-study analysis of both Brisbane City (which is glossed as the Central Business District) and an outer-suburban area, Inala, to interrogate how urban identities and brand are being constructed in relation to their social settings and governance, with particular reference to the importance of city branding and its relationship to planning strategies. The manifestation of branding and relationship to place qualities at the core and on the periphery of Brisbane are examined, with relevance for other rapidly growing, ambitious cities. The focus of Brisbane’s push for urbanity is on the city centre, and is not representative of the typical suburban condition, nor of many cities dominated by suburban forms. An analysis of place brand, planning strategies and resident’s responses to place, from planning, architectural and anthropological perspectives are offered, as an alternative reading of place brand from the marketing dominated approach usually favoured in branding analysis. We make recommendations to incorporate a more complete version of place in the construction of a “genuine” urbanity. We argue that the recognition of resident-centred place identity in place branding will produce more socially sustainable places, as well as more authentic city brands.
Starting Page	379
Ending Page	394
Page Count	16
File Format	PDF
ISSN	03432521
Journal	GeoJournal
Volume Number	81
Issue Number	3
e-ISSN	15729893
Language	English
Publisher	Springer Netherlands
Publisher Date	2015-02-11
Publisher Place	Dordrecht
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	City branding Place identity Planning process Critical urbanism Brisbane Human Geography Geography Environmental Management
Content Type	Text
Resource Type	Article
Subject	Geography, Planning and Development

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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